You know this. You know I know this. But the statistics prove it out! The most recent Shanken database and forecast tell us that over the last year, Oregon wines grew nearly 13%, almost to 5.3 million cases. Keep in mind that the analysis is for 2021 sales, and thus wines likely produced in 2020 – and we had, as you remember through foggy lenses, the Year of the Fires. I don’t expect those increases to be consistent next year, given our 2021 smaller yields. Boo. 2022 will also see a slight downward trend given our April weather and snow.
In terms of costs per bottle, we continue to remain strong. Our wine values, per Shanken, have increased to $844 million, up over 20%. This is due to our very strong retail pricing at premium values.